#Wechat official account proposal license
#Wechat official account proposal Offline
#Wechat official account proposal series

You will need to outline to WeChat how you plan to use your account. If you want to register for an official WeChat account go to: Applying For An Official WeChat Account As A Non-Chinese BusinessĬurrently the process for registering is a little unclear. If you want to get started with your Official Account, register with us here and we’ll be in touch, otherwise, here’s our guide to help you along the way…. If you need an introduction to the platform then head for our introductory article on why you should consider WeChat for business.Īs with many things Chinese, there is a firm dividing line between how Chinese and non-Chinese operations are dealt with. There are so many useful things about this app that we’ll be covering a lot ground on the platform that has taken China by storm, and is now attracting more and more attention globally.

#Wechat official account proposal series

The scan data from these QR codes would also be able to tell marketing teams which channels they should devote more resources to.Welcome to the second in our series of articles on the mighty WeChat and how you can register an Official WeChat Account. This is great for omni-channel journeys as brands can increase their channels of reach while allowing users to choose their preferred communication channels. These nifty codes are also commonly placed at the bottom of brand articles and campaigns to redirect users to their brand page on other platforms such as Little Red Book and Weibo.

#Wechat official account proposal Offline

To give an example right now, brands often place QR codes in their offline stores to guide users to their brand OA and start them on an offline-to-online journey that helps brands continue nurturing client relationships even after they’ve left the store. To learn more about all the possible uses of these versatile QR codes, check out our past blog post on Why You Should Be Using Parametrics QR Codes Everywhere. Brands often create QR codes for different services or resources as it is the most efficient way for users to access brand pages, which is why they are seen almost everywhere. Unlike the West, QR codes are the norm in China. Service accounts are more noticeable as they show up in the users’ main chat list, alongside friends and family, and offer far more capabilities and APIs compared to subscription accounts.Īnother way to gain insight on user preferences is through the use of QR codes.

#Wechat official account proposal license

We recommend brands start with a Service OA and we go into the details of “why” in this article, but here’s the biggest reason:Įven though subscription accounts are easier to set up as it doesn’t require a business license and brands can post once a day with up to 6 articles, service accounts are better for, as the name suggests, “servicing” your customers. There are two types of Official Accounts: Subscription and Service. Most importantly, users are ALWAYS signed-on in WeChat, meaning brands can gather valuable insights and data on their followers and prospects. Brands can plan out a WeChat journey that includes content distribution, offer customer service, drive e-commerce sales, and reward customers through a loyalty program. WeChat OA acts as a hub of brand services and offerings where brands can nudge consumers along the purchasing journey. It is where users can get to know a brand, and also where consumers go to when they’d like to do research on a brand or product, which is why brands need to pay attention to their WeChat SEO. WeChat is the app that Chinese people spend the most time on, therefore building a brand presence on this app to “meet Chinese consumers where they’re at” is crucial for maximizing reach. Brands can communicate with Chinese consumers on WeChat, provide them with customer service, nurture loyalty with reward programs, showcase products through VR integrations, convert prospects into customers through e-commerce Mini Programs, and explore endless possibilities of improving the digital customer experiences for them. It is not only an app for messaging friends, posting images on their WeChat Moments (equivalent to Instagram feed), but also for online shopping, ordering food, booking flight tickets, paying bills, ordering taxis, reading articles, and almost any other functions imaginable.īrands in China have learned to meet consumers where they’re at by building a brand presence on WeChat. This isn’t shocking news if you know the endless variety of services that are available on this super app. On average, Chinese people spend one-third of their online time on WeChat. In short, it is a necessity for life in China, which is why it is the most-used app in China with 1.25 billion MAU, serving 89% of China’s population. Which Chinese social media platform allows brands to communicate with the most users in China? It’s WeChat, the all-in-one super app.